Some Practical Considerations in Market Segmentation
Shirley Young, Leland Ott and Barbara Feigin
- 期刊名称Journal of Marketing Research
- 作者Shirley Young, Leland Ott and Barbara Feigin
- 卷第15卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小324.81KB
- 发表时间1978-08
- DOI10.2307/3150589
- 页码405-412