Causal Complexity: A Measure of Consumer Causal Attribution
- 期刊名称Journal of Marketing Research
- 作者Richard W. Mizerski
- 卷第15卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小1775.93KB
- 发表时间1978-05
- DOI10.2307/3151252
- 页码220-228
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