Advertising Thresholds and Wearout
- 期刊名称European Journal of Marketing
- 作者Corkindale, David; Newall, John
- 卷第12卷
- 期第5期
- 印刷ISSN0309-0566
- 文件大小2630.46KB
- 发表时间1978-05
- DOI10.1108/eum0000000004971
- 页码329-378
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