Market Share Models As Approximators of Aggregated Heterogeneous Brand Choice Behavior
- 期刊名称Management Science
- 作者Moshe Givon and Dan Horsky
- 卷第24卷
- 期第13期
- 印刷ISSN0025-1909
- 电子ISSN1526-5501
- 文件大小1580.68KB
- 发表时间1978-09
- DOI10.2307/2630646
- 页码1404-1416
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