Determinants of Scale Response: Label versus Position
- 期刊名称Journal of Marketing Research
- 作者Wildt, Albert R.; Mazis, Michael B.
- 卷第15卷
- 期第2期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小903.45KB
- 发表时间1978-05
- DOI10.1177/002224377801500209
- 页码261-267
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