Brand Loyalty, Measurement and Managementby Jacob Jacoby; Robert W. Chestnut
- 期刊名称Journal of Advertising
- 作者Review by: Donald W. Jugenheimer
- 卷第8卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小247.70KB
- 发表时间1979
- DOI10.2307/4188260
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