Book Reviews : Advertising Procedure, 7th ed. Otto Kleppner. Englewood Cliffs, NJ: Prentice-Hall, 1979. 630 pages
- 期刊名称Journal of Business Communication
- 作者Skarzenski, D.
- 卷第17卷
- 期第1期
- 印刷ISSN0021-9436
- 文件大小109.95KB
- 发表时间1979-10-01
- DOI10.1177/002194367901700106
- 页码61-62
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