Attitude Change through Visual Imagery in Advertising
- 期刊名称Journal of Advertising
- 作者Rossiter, John R.; Percy, Larry
- 卷第9卷
- 期第2期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小1173.07KB
- 发表时间1980-06
- DOI10.1080/00913367.1980.10673313
- 页码10-16
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