Technical Wording in Advertising: Implications for Market Segmentation
- 期刊名称Journal of Marketing
- 作者Rolph E. Anderson and Marvin A. Jolson
- 卷第44卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小1874.38KB
- 发表时间1980
- DOI10.2307/1250035
- 页码57-66
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