A Managerial Approach to Macromarketing
- 期刊名称Journal of Marketing
- 作者Zif, Jehiel
- 卷第44卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小1262.89KB
- 发表时间1980-01
- DOI10.1177/002224298004400105
- 页码36-45
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