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Book Review Section : MACRO MARKETING (Second Edition) by Reed Moyer and Michael D. Hutt (New York: John Wiley & Sons, 1978) and THE ZERO-SUM SOCIETY by Lester C. Thurow (Basic Books, 1980)

Book Review Section : MACRO MARKETING (Second Edition) by Reed Moyer and Michael D. Hutt (New York: John Wiley & Sons, 1978) and THE ZERO-SUM SOCIETY by Lester C. Thurow (Basic Books, 1980)

Wish, J.

期刊名称Journal of Macromarketing
作者Wish, J.
卷第1卷
期第1期
印刷ISSN0276-1467
文件大小86.79KB
发表时间1981-03-01
DOI10.1177/027614678100100113
页码71-71

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