Alternative Estimation Methods for Conjoint Analysis: A Monté Carlo Study
- 期刊名称Journal of Marketing Research
- 作者Dick R. Wittink and Philippe Cattin
- 卷第18卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小286.07KB
- 发表时间1981-02
- DOI10.2307/3151320
- 页码101-106
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