Modeling the Product Life Cycle for Consumer Durables
- 期刊名称Journal of Marketing
- 作者Harrell, Stephen G.; Taylor, Elmer D.
- 卷第45卷
- 期第4期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小964.15KB
- 发表时间1981-09
- DOI10.1177/002224298104500409
- 页码68-75
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