Commercial Use of Conjoint Analysis: A Survey
- 期刊名称Journal of Marketing
- 作者Philippe Cattin and Dick R. Wittink
- 卷第46卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小385.24KB
- 发表时间1982
- DOI10.2307/1251701
- 页码44-53
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