Measuring Miscomprehension for Televised Communications Using True-False Questions
- 期刊名称Journal of Consumer Research
- 作者David C. Schmittlein and Donald G. Morrison
- 卷第10卷
- 期第2期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小367.15KB
- 发表时间1983-09
- DOI10.2307/2488920
- 页码147-156
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