Creative Strategy: A Management Perspective
- 期刊名称Journal of Advertising
- 作者Frazer, Charles F.
- 卷第12卷
- 期第4期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小1076.40KB
- 发表时间1983-12
- DOI10.1080/00913367.1983.10672861
- 页码36-41
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