A Content Analysis of Animation in Television Advertising
- 期刊名称Journal of Advertising
- 作者Bush, Alan J.; Hair, Joseph F.; Bush, Robert P.
- 卷第12卷
- 期第4期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小1394.25KB
- 发表时间1983-12
- DOI10.1080/00913367.1983.10672859
- 页码20-41
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