Hollywood Looks at Its Audience: A Report of Film Audience Researchby Leo A. Handel
Review by: Eli P. Cox III
- 期刊名称Journal of Marketing Research
- 作者Review by: Eli P. Cox III
- 卷第20卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小465.98KB
- 发表时间1983-11
- DOI10.2307/3151457
- 页码453-454