The Diffusion of Trade Association Advertising Self-Regulation
- 期刊名称Journal of Marketing
- 作者Priscilla A. LaBarbera
- 卷第47卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小2079.55KB
- 发表时间1983
- DOI10.2307/3203427
- 页码58-67
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