A Content Analysis of Animation in Television Advertising
- 期刊名称Journal of Advertising
- 作者Alan J. Bush, Joseph F. Hair, Jr. and Robert P. Bush
- 卷第12卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小1581.12KB
- 发表时间1983
- DOI10.2307/4188467
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