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Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements

Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements

Healey, John S.; Kassarjian, Harold H.
  • 期刊名称Journal of Marketing
  • 作者Healey, John S.; Kassarjian, Harold H.
  • 卷第47卷
  • 期第1期
  • 印刷ISSN0022-2429
  • 电子ISSN1547-7185
  • 文件大小1323.39KB
  • 发表时间1983-01
  • DOI10.1177/002224298304700111
  • 页码107-117
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