Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements
Healey, John S.; Kassarjian, Harold H.
- 期刊名称Journal of Marketing
- 作者Healey, John S.; Kassarjian, Harold H.
- 卷第47卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小1323.39KB
- 发表时间1983-01
- DOI10.1177/002224298304700111
- 页码107-117