An exchange on corporate advertising
- 作者Robert L. Heath; Richard Alan Nelson; Robert G. Meadow
- 卷第33卷
- 期第4期
- 印刷ISSN0021-9916
- 电子ISSN1460-2466
- 文件大小425.96KB
- 发表时间1983
- DOI10.1111/j.1460-2466.1983.tb02441.x
- 页码114-120
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