An Empirical Comparison of Awareness Forecasting Models of New Product Introduction
- 期刊名称Marketing Science
- 作者Vijay Mahajan, Eitan Muller and Subhash Sharma
- 卷第3卷
- 期第3期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小559.28KB
- 发表时间1984
- DOI10.2307/183986
- 页码179-197
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