Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products
- 期刊名称Journal of Marketing Research
- 作者James M. Lattin and Leigh McAlister
- 卷第22卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小482.83KB
- 发表时间1985-08
- DOI10.2307/3151429
- 页码330-339
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