Analysis of Referral Networks in Marketing: Methods and Illustration
Peter H. Reingen and Jerome B. Kernan
- 期刊名称Journal of Marketing Research
- 作者Peter H. Reingen and Jerome B. Kernan
- 卷第23卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小1883.24KB
- 发表时间1986-11
- DOI10.2307/3151813
- 页码370-378