Special Issue on Consumer Choice Models || Forecasting New Product Sales from Likelihood of Purchase Ratings
- 期刊名称Marketing Science
- 作者William J. Infosino
- 卷第5卷
- 期第4期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小506.77KB
- 发表时间1986
- DOI10.2307/184014
- 页码372-384
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