The Decling Reach Phenomenon in Exposure Distribution Models
- 期刊名称Journal of Advertising
- 作者John D. Leckenby and Marshall D. Rice
- 卷第15卷
- 期第3期
- 印刷ISSN0091-3367
- 文件大小1392.53KB
- 发表时间1986
- DOI10.2307/4622105
- 页码13-20
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