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Strategy in Advertising: Matching Media and Messages to Markets and Motivationsby Leo Bogart

Strategy in Advertising: Matching Media and Messages to Markets and Motivationsby Leo Bogart

Review by: Frank E. Heaston
  • 期刊名称Journal of Advertising
  • 作者Review by: Frank E. Heaston
  • 卷第15卷
  • 期第3期
  • 印刷ISSN0091-3367
  • 文件大小569.60KB
  • 发表时间1986
  • DOI10.2307/4622118
  • 页码61-62
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