海量图书期刊资源,随时随地畅享阅读乐趣
Searching for a Place to Stand: Toward a Workable Ethical Philosophy for MarketingDonald P. Robin and R. Eric Reidenbach · Journal of Public Policy & Marketing · 1993
THE NATURE, MEASUREMENT, AND STABILITY OF ETHICAL JUDGMENTS IN THE WORKPLACEROBIN, DONALD P.; REIDENBACH, R. ERIC; BABIN, BARRY J. · Psychological Reports · 1997
Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and ApplicationRobin, Donald P.; Reidenbach, R. Eric · Journal of Marketing · 1987
Social Marketing: Its Definition and DomainAlan R. Andreasen · Journal of Public Policy & Marketing · 1994
The New Marketing MyopiaSmith, N. Craig; Drumwright, Minette E; Gentile, Mary C · Journal of Public Policy & Marketing · 2010
Stakeholder Marketing 2.0Chakravorti, Bhaskar · Journal of Public Policy & Marketing · 2010
Marketing as Constructive EngagementShultz, Clifford J · Journal of Public Policy & Marketing · 2007
Ethical Challenges of Social MarketingBrenkert, George G. · Journal of Public Policy & Marketing · 2002
Marketing Ethics: Onward toward Greater ExpectationsGene R. Laczniak · Journal of Public Policy & Marketing · 1993
Front MatterJournal of Public Policy & Marketing · 2006
The Same, but DifferentJoel B. Cohen · Journal of Public Policy & Marketing · 2006