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Counting Your Customers: Who Are They and What Will They Do Next?

Counting Your Customers: Who Are They and What Will They Do Next?

David C. Schmittlein, Donald G. Morrison and Richard Colombo

期刊名称Management Science
作者David C. Schmittlein, Donald G. Morrison and Richard Colombo
卷第33卷
期第1期
印刷ISSN0025-1909
电子ISSN1526-5501
文件大小2922.71KB
发表时间1987-04
DOI10.2307/2631608
页码1-24

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