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Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context

Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context

Stuart, Elnora W.; Shimp, Terence A.; Engle, Randall W.

期刊名称Journal of Consumer Research
作者Stuart, Elnora W.; Shimp, Terence A.; Engle, Randall W.
卷第14卷
期第3期
印刷ISSN0093-5301
电子ISSN1537-5277
文件大小1186.09KB
发表时间1987-12
DOI10.1086/209117

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