The Not Quite So Inevitable Origins of Commercial Broadcasting in America
- 期刊名称European Journal of Marketing
- 作者Berkman, Dave
- 卷第21卷
- 期第4期
- 印刷ISSN0309-0566
- 文件大小422.04KB
- 发表时间1987-04
- DOI10.1108/eum0000000004691
- 页码34-43
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