Estimating an Autoregressive Current Effects Model of Sales Response When Observations Are Aggregated over Time: Least Squares versus Maximum Likelihood
- 期刊名称Journal of Marketing Research
- 作者Wilfried R. Vanhonacker
- 卷第25卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小1197.62KB
- 发表时间1988-08
- DOI10.2307/3172533
- 页码301-307
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