Executional Factors and Advertising Effectiveness: A Replication
- 期刊名称Journal of Advertising
- 作者David W. Stewart and Scott Koslow
- 卷第18卷
- 期第3期
- 印刷ISSN0091-3367
- 文件大小2158.45KB
- 发表时间1989
- DOI10.2307/4188730
- 页码21-32
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