Humor in U.S. versus U.K. TV Commercials: A Comparison
- 期刊名称Journal of Advertising
- 作者Marc G. Weinberger and Harlan E. Spotts
- 卷第18卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小1144.42KB
- 发表时间1989
- DOI10.2307/4188720
- 页码39-44
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