海量图书期刊资源,随时随地畅享阅读乐趣
The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic SettingMoorman, Marjolein; Neijens, Peter C.; Smit, Edith G. · Journal of Advertising · 2007
Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded AdvertisingMoorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C.; Smit, Edith G. · Journal of Advertising · 2012
The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life SettingMoorman, Marjolein; Neijens, Peter C.; Smit, Edith G. · Journal of Advertising · 2002
Editorial Board PageJournal of Current Issues & Research in Advertising · 2000
From the EditorsLeigh, James H.; Martin, Claude R. · Journal of Current Issues & Research in Advertising · 2002
From the EditorsLeigh, James H.; Martin, Claude R. · Journal of Current Issues & Research in Advertising · 2007
Editorial Board PageJournal of Current Issues & Research in Advertising · 1998
Editorial Board PageJournal of Current Issues & Research in Advertising · 2010
Editorial Board PageJournal of Current Issues & Research in Advertising · 2003
Editorial Board PageJournal of Current Issues & Research in Advertising · 2009