Strategic Adaptability and Firm Performance: A Market-Contingent Perspective
McKee, Daryl O.; Varadarajan, P. Rajan; Pride, William M.
- 期刊名称Journal of Marketing
- 作者McKee, Daryl O.; Varadarajan, P. Rajan; Pride, William M.
- 卷第53卷
- 期第3期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小1893.60KB
- 发表时间1989-07
- DOI10.1177/002224298905300305
- 页码21-35