海量图书期刊资源,随时随地畅享阅读乐趣
Internal Marketing for HospitalsMacStravic, Robin Scott · Health Marketing Quarterly · 1985
Marketing Medical CareMacStravic, Robin Scott · Health Marketing Quarterly · 1985
Doing vs. BeingMacStravic, Robin Scott · Health Marketing Quarterly · 1989
Customer Management in Hospital MarketingMacStravic, Robin Scott · Journal of Hospital Marketing · 1988
Outcome marketing in health carMacStravic, Robin Scott · Health Care Management Review · 1988
Evaluating health care advertisingMacStravic, Robin Scott · Health Care Management Review · 1988
Cognitive commitments in health services marketingMacStravic, Robin Scott · Health Care Management Review · 1985
Product-line administration in hospitalsMacStravic, Robin Scott · Health Care Management Review · 1986
Hospital Choice FactorsAkinci, Fevzi; Esatoglu, A. Ezel; Tengilimoglu, Dilaver; Parsons, Amy · Health Marketing Quarterly · 2005
Health Care Knowledge and Consumer LearningDelbaere, Marjorie; Smith, Malcolm C. · Health Marketing Quarterly · 2007
Preface and IntroductionWinston, William J. · Health Marketing Quarterly · 1996
Quality Measures in Health CareSelf, Donald R.; Sherer, Ray · Health Marketing Quarterly · 1996
Cigarettes and HealthLesch, William C.; Middendorf-Brand, Michelle · Health Marketing Quarterly · 1997
Editorial boardHealth Marketing Quarterly · 1997
Demonstrating Marketing AccountabilityGombeski, William R.; Britt, Jason; Taylor, Jan; Riggs, Karen; Wray, Tanya; Adkins, Wanda; Springate, Suzanne · Health Marketing Quarterly · 2008
Refocusing Website MarketingSanchez, Peter M. · Health Marketing Quarterly · 2003