Maximising Marketing Effectiveness
- 期刊名称Management Decision
- 作者Wills, Gordon; Kennedy, Sherril H.; Cheese, John; Rushton, Angela
- 卷第28卷
- 期第2期
- 印刷ISSN0025-1747
- 文件大小6347.09KB
- 发表时间1990-02
- DOI10.1108/eum0000000000054
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