Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising
- 期刊名称Journal of Consumer Research
- 作者Scott, Linda M.
- 卷第17卷
- 期第2期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小1073.63KB
- 发表时间1990-09
- DOI10.1086/208552
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