Long‐Range Scenario Research As A Factor in Long‐Rang consumer Marketing Planning
- 期刊名称Journal of Consumer Marketing
- 作者Traynor, Kenneth; Traynor, Susan C.
- 卷第7卷
- 期第1期
- 印刷ISSN0736-3761
- 文件大小737.22KB
- 发表时间1990-01
- DOI10.1108/eum0000000002564
- 页码5-14
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