Untangling the Effects of Purchase Reinforcement and Advertising Carryover
- 期刊名称Marketing Science
- 作者Moshe Givon and Dan Horsky
- 卷第9卷
- 期第2期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小583.18KB
- 发表时间1990
- DOI10.2307/183797
- 页码171-187
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