Brands as “separable assets”
- 作者Patrick Barwise; Christopher Higson; Andrew Likierman; Paul Marsh
- 卷第1卷
- 期第2期
- 印刷ISSN0955-6419
- 电子ISSN1467-8616
- 文件大小1151.56KB
- 发表时间1990
- DOI10.1111/j.1467-8616.1990.tb00010.x
- 页码43-59
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