TARGETING, SEGMENTS AND POSITIONING
- 期刊名称International Journal of Retail & Distribution Management
- 作者Dibb, Sally; Simkin, Lyndon
- 卷第19卷
- 期第3期
- 印刷ISSN0959-0552
- 文件大小371.00KB
- 发表时间1991-03
- DOI10.1108/09590559110143800
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