Marketing Planning and Performance:
- 期刊名称Journal of Global Marketing
- 作者Lysonski, Steven; Vander Walt, Nick; Brodie, Roderick
- 卷第4卷
- 期第3期
- 印刷ISSN0891-1762
- 电子ISSN1528-6975
- 文件大小1263.14KB
- 发表时间1991-05-06
- DOI10.1300/J042v04n03_04
- 页码49-68
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