Innovation and the management of marketing in high technology small firms
- 期刊名称Journal of Marketing Management
- 作者Oakey, Ray
- 卷第7卷
- 期第4期
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小1067.48KB
- 发表时间1991-01
- DOI10.1080/0267257x.1991.9964163
- 页码343-356
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