Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Scienceby Shelby D. Hunt
- 期刊名称Journal of Marketing
- 作者Review by: Stephen W. Brown and Gary J. Brunswick
- 卷第55卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小234.17KB
- 发表时间1991-07
- DOI10.2307/1252151
- 页码86-87
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