Towards a Marketing Orientation
- 期刊名称Marketing Intelligence & Planning
- 作者Reynolds, Rebecca
- 卷第9卷
- 期第2期
- 印刷ISSN0263-4503
- 文件大小333.78KB
- 发表时间1991-02
- DOI10.1108/02634509110005428
- 页码20-22
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