Are consumers evaluating your products the way you think and hope they are?
- 期刊名称Journal of Consumer Marketing
- 作者Elliott, Kevin M.; Roach, David W.
- 卷第8卷
- 期第2期
- 印刷ISSN0736-3761
- 文件大小581.92KB
- 发表时间1991-02
- DOI10.1108/07363769110034965
- 页码5-14
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