Serving the Ageless Market: Strategies for Selling to the Fifty-Plus Marketby David B. Wolfe
- 期刊名称Journal of Marketing Research
- 作者Review by: John J. Burnett
- 卷第28卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小602.68KB
- 发表时间1991-11
- DOI10.2307/3172795
- 页码503-504
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